Should I Buy PPC Traffic

Business.

Buying traffic directly or search engine ranking - if you own a website, or are thinking about creating one, you will probably come across this dilemma. Or should I focus my efforts instead on my SE( Google, etc, Yahoo. ) ranking? Should I buy PPC traffic?

Both of these options are an effort to get traffic, and then make sales on your website. - in this article i will try to answer these questions either directly or indirectly by writing the pros and cons of each. Ideally a small business should utilize both of these methods, the question still, however remains: How, When, Why, should I use either of these methods. PPC means" Pay Per Click" , and it is where you purchase advertising space from another website, and everytime you get a click on one of your ads you have to pay a certain amount of money. Organic traffic is another form of advertising. Usually with PPC you will buy a certain amount of clicks, and then the ad company will deliver those clicks to your website.

In this method, you try to get your website listed highly in the SE' s( Search Engines) , such as Google, and Yahoo. - here are the pros and cons of using each method: benefits of organic traffic: - people are looking for your product. You will try to make it so that if someone types in a keyword related to your site, such as the product you sell, your website will be the first to appear. If someone does a search for your particular product, chances are they, or service are looking to buy it. With PPC ads you purchase a certain amount, and then the ads are done. With SEO( Search Engine Optimization) , you are allowing people to find your product on their own, and thus they will be more likely to buy it if they do find it, which if you are doing proper SEO, they will find it. - More permanent. Unless you buy more traffic, you won' t get any more page views to your website( unless of course they return on their own) .

Of course you should continually work on your SEO practices, constantly trying to improve your keywords, and doing link building. - Doesn' t appear as biased. - seo instead will last longer, the way seo will work is if you do something, the results will last for at least a few months, and then will start to go down slowly, untill you need to repeat the process, in order to get any traffic at all. When most people come across an ad, they usually just assume that it' s part of the pages content( which it is) without thinking that it is an ad, even if it says" advertisement" right on it. They will assume that the owners of the company put the ad their, and thus the review is more biased. If this is the case( which it usually is) the ad won' t appear biased, however certain people( specifically internet marketers) know that they are ads. With SEO you usually need to get someone else to link back to you, meaning that someone else thought your product or service was useful. With SEO, it will take at least a few weeks, and probably even months, before you start seeing traffic coming in.

PPC Advertising Benefits: - Results Immediately. - on the other hand, you will start, with ppc to see results almost immediately, probably you will see the results that day. - calculation is easier. PPC on the other hand does. SEO doesn' t really allow you to calculate directly how many page views you get. You can calculate exactly how much money you make per click to your website, how much you pay per page view, and how much you make for every dollar spent on advertising. With PPC you can tell exactly how much money you make per thousand page views( CPM) , this allows you to know the value of your site, and then it will show you what you can do to optimize it. Eventually you will find out, what PPC keywords, with some experimenting you can buy, that will make you a good profit. - Testing CPM.

PPC gives you a better idea of how you can improve your site, and how your site is currently doing. - seo is better for people looking to create more long term results, but are willing to risk a little bit more, and don' t care as much about their roi, but are ok just as long as there will be a profit in the end. PPC is the best option for people looking to test out their site, and get an ROI( Return on Investment) that is fairly consistant.

Thats Why Ebooks Are So Essential

Business.

Internet marketing ebooks - reasons to write them - it' s not true that everything that has been said has already been written. Technology has at variance, and the mindsets, ideas have changed of entire nations have changed.

Since that unfortunate axiom came into use, the whole universe has changed. - the fact is that this is the perfect time to write an ebook. Ebooks are a new and powerful tool for prototypal thinkers go underground fresh ideas to disseminate information to the millions of persons who are struggling to habitus out how to do a plethora of different things. What the publishing industry needs are people who can tap into the world as it is today innovative thinkers who can make the leap into the new millennium and figure extrinsic how to solve old problems in a new way. Lets say you just now have a brilliant idea, besides the knowledge to back it up that cede enable you to correspond an exceptional ebook. Why should I go concluded all the trouble of writing my ebook when its so impossible to get anything published these days? You may be sitting at your computer staring at a zilch screen wondering, What are the reasons to write internet marketing ebooks?

Together, let me assure you that publishing an ebook is entirely different than publishing a book in print. - submitting a print book to conventional publishing houses or to agents is similar to wearing a hair shirt 24/ no matter how good your book well is, or how many critique services and mentor writers have told you that you' ve got what honest takes, your submitted manuscript keeps coming back to you as if it is a boomerang instead of a valuable mine of tip - off. Lets look at the specifics of how the print and cyber publishing industry differ, and the many reasons why you should take the plunge and get your fingers tapping across those keyboards! Conceivably, you have checked, in desperation out self publishing and fix visible just how expensive a chance it can appear as. Some presses minimal run starts at 1, 000 copies, 000 to 2. Most vanity presses wish minimal print runs of at least 500 copies, and even that amount will cost you thousands of dollars.

And thats just for the printing and binding. - even if you wanted to go this route, you may not have that kind of money to risk. Add in distribution, and promotional costs, shipping and well, you do the math. Lets say you already have an Internet business shield a quality website and a quality product. For citation, lets say that you spent the last twenty five years growing and combat bonsai trees, and now you are ready to share your knowledge and skill. An ebook is one of the most powerful ways to promote your business while educating people with the knowledge you already possess as a business lessor of a specific product or service. An ebook is the perfect way to reach the largest audience of bonsai enthusiasts.

You may even find that you have enough to say to warrant a series of ebooks. - ebooks will not only contribute your business they will help you make a monogram for yourself and your company, and inaugurate you as an expert in your field. Specific businesses are complicated and often desire the different aspects to be divided in order for the reader to sway the full story. You may want to figure a whole business around writing and publishing ebooks. Perhaps your goals are more finely tuned in terms of the ebook scene. Essentially, you want to start an ebusiness. Maybe you' re level thinking of producing an ezine.

You are theorem of setting up a website to boost and market your ebooks. - one of the most prevalent reasons people read ebooks is to find information about how to turn their internet businesses into a profit making machine. Ebook writers are experts prestige Internet marketing campaigns and the strategies of promoting also distributing ebooks. And these people are looking to the writers of ebooks to provide them with new ideas and strategies because writers of ebooks are usually people who understand the new cyberspace macrocosm we now live in. The cyberspace community needs its ebooks to be successful consequently that more and more ebooks will be written. Affiliates can be people or businesses worldwide that leave undiminished be working to sell your ebooks. You may want to create affiliate programs that will also market your ebook.

Think about this? - figure outmost what your affair matter is, and then narrow it abandoned. Do you see a formula for success here? Your design is to occasion for specificity. What about an ebook about a wedding cake business? Research whats out there already, and try to find a void that your ebook power fill.

Or an ebook about caring for elderly pets? - you dont have to have three masters degrees to create about your subject. How about the classy points of collecting ancient pottery? People need advice that is easy to read and easily understood. College students need to learn crack study skills fast. Parents essential advice for dealing with their teenagers.

The possibilities are endless. - people will hesitate to buy any book from an author they never heard of. After you have writtten your ebook Getting your ebook out is going to be your focus once you are finished writing it, just whereas it is with print books. Wouldnt you? You will see profits in the form of promoting your own business and getting your pet name out. The answer is simple give rightful away! You will find affiliates who will ask you to place their links within your ebook, and these affiliates will in turn go out and make your name known.

Expanded powerful tool to attract people to your ebook is to make it interactive. - almost every contrasting famous ebook author has started out this way. Invent something for them to do within the book rather than just producing pages that contain static text. Have your readers hit a link that will allow them to recommend your book to their friends and associates. Let your readers fill out questionnaires, even crossword puzzles, forms geared to testing their knowledge on a particular subject. Or include an actual order form so at the end of their reading journey, they can eagerly buy your product.

The detail is just as true for books pressure print as it is for ebooks. - when mortals interact with books, they become a part of the world of that book. Thats why ebooks are so essential. Not only do they provide a forum for people to be taught and make sense of their own thoughts, but they can also stock to promote your metier at the same time.

Insurance Comes To The Rescue When You Hire Employees As Well

Business.

Cover your business with adequate dry cleaners insurance - if you are the owner of a california dry cleaning service, insurance is a worthwhile investment despite its price because it can save your bacon in many different situations. For example, even the most reliable cleaners occasionally damage or even lose customer clothing. There are many costs that California dry cleaners insurance will cover.

That might not be a big deal when the garment was a$ 20 sweater, but a$ 5, 000 wedding dress is another matter all together. - california dry cleaners insurance is also a wise way to cover potential damage to your cleaning machinery and business building. If you don' t want to be responsible for that bill, it would be wise to have some general liability insurance. After all, in addition to being a sunny and beautiful state, California is known for its fires and earthquakes. Insurance comes to the rescue when you hire employees as well. If disaster strikes, you don' t want to be hung out to dry.

For example, as a business owner, you will need competent and loyal employees. - that way, your staff can rest easy knowing that you will help take care of them in the unlikely event of personal job - related injuries. One way to attract the right crowd of candidates is to have sufficient worker' s compensation insurance. Having proper insurance can also help you get into the right real estate locations. One of the most common pollutants that dry cleaning businesses have intentionally and unintentionally released into the environment is perchloroethylene( perc) . Even though chemical management is improving in the dry cleaning industry, dry cleaners have earned a bad reputation for creating costly pollution. When this chemical gets into the groundwater, cleanups can cost millions of dollars.

If you have insurance that covers environmental damage though, real estate opportunities are more likely to open up for you. - with this kind of liability at stake, many property owners are starting to shy away from leasing their buildings and land to dry cleaners. When you look into buying insurance, the goal should be to get the coverage you need and nothing else. They should ask you a lot of questions about your business. To accomplish this goal, you need to find an insurance company that is willing to give you a quote based on your unique business needs, size and services. These questions are one way for them to generate an accurate quote while simultaneously illustrating their commitment to you as a customer.

Which Shipping Service Or Class You Select

Business.

Moving to alaska - how to do it - although not all shipping agencies transport to alaska, searching for an international shipping company that does is easy. It' s the small details that you need to be aware of that might make your task a little more difficult.

You can consult your local yellow pages or simply use your chosen search engine to find one that suits you. - the following user friendly information will make the undertaking of shipping to alaska a lot easier. Each item will be subject to import regulations and shipping restrictions, for example: there are weight and size restrictions unless special shipping circumstances are pre - arranged and agreed upon. General rules for importing into Alaska: You are able to import pretty much anything into Alaska, with only a few exceptions that are not accepted under any circumstances. These can differ from one item to the next. Once you have established whether or not your shipment will be able accepted you will need to cross check it against this list of packing rules: Any shipment that has been improperly packaged will not be accepted for entry into Alaska, no matter who the international shipping company is. With regards to import regulations, you will need to contact a customs official to clarify exactly what is required of you before arranging transport with your chosen international shipping company.

Any shipment with Styrofoam used as external packaging will not be accepted. - service port and ports of entry: alaska has one full service port, and 10 ports of entry. If the item is not legibly marked with all relevant details pertaining to the sender and destination as well as the package contents, it will not be approved for entry. Depending what you are shipping will determine which type of port you will need to access. A full service port offers entry and collection of goods, as well as inspections, verifications of goods and cargo processing operations. Again, it would be a good idea to contact customs in advance, as they would be able to give advice as to which one will suit your needs.

A port of entry is a designated area where a customs official will accept shipments from your international shipping company and collect the fees or duties payable after inspecting and accepting your goods under all regulations. - on top of that, your international shipping company will charge you their fees based on: dimensions of the shipment. Fees Payable: Most goods brought into the country by an international shipping company will be subject to customs duty and general sales tax( GST) . Weight. Mode of transport selected for shipment. Distance travelled. Which shipping service or class you select.

Most shipping agents will give you an obligation free quote, and will be equipped with all the knowledge and information you will require when arranging to ship to Alaska.

Or Just Start Doing Searches

Business.

How to save a lot of money with a business which will help you to make more money on the internet - starting up a new business can be fun and exciting and it' s easy to get carried away with all the excitement. You just have to try to follow a few simple ideas to save money before you start to make money on the internet.

But at the same time you don' t want to max out the new business credit cards before you even open for business. - there are always way to find good bargains if you are really looking for them. If you are ready to start looking for office space and equipment, don' t start at any of the office supply stores just quite yet. Building Up Your Office. There are so many options available to you when it comes to looking for good supplies to build your office with. One great place to start looking is at local and national auctions.

Many different companies will start by purchasing all the new and latest technology and office supplies but it isn' t all that neccessary. - there are always offices going out of businesses or updating their supplies. Wait until an item gets to a lot lower than you think it is worth. Start looking at auctions and be a smart bidder. Many times office supplies go for cheap because they aren' t the most sought after products there. There is so much money being spent these days on shipping costs that is can get out of hand very easily.

Shipping Supplies Are Always Needed. - instead of cutting back on the items or sizes of the things you want to ship, why not look into getting a business account with a shipping company. Other Good Money Savers. some of the best places to look for supplies and other office needs are at second hand stores. Many companies will give you discounts based on your loyalty to them and on the amount that you ship with them. At times you will have to really search through the junk to find the buried treasures but they are always there. You are always going to get a bargain there.

If you aren' t looking at second - hand stores then check out a lot of garage sales. - if you aren' t into going out and looking for bargains at these places then you may want to start on the internet. Or just start doing searches. You could start by looking at eBay or other auction like sites. There are so many online companies avaliable to you when it comes to looking for good and useful yet used stuff. Your options for looking for office equipment and supplies is large. Just start to look at all your options.

All of these and others are great places to start looking. - always be careful with your spending and try not to spend money on things that you don' t have yet. And as long as you are saving money up front, you can start to make money on the internet later on. If you can' t afford it, then just don' t buy it. It' s as simple as that.

The Test Results Are Then Delivered To The Persons Email Address

Business.

How to build a mailing list - and earn $11,737/mo doing it - a good website typically has a few ingredients that allow it to generate cash day in and day out for the webmaster. Building up a list of people interested in your subject is extremely niche. Also the webmaster usually has a good relation with their audience. this means they understand what it is their audience is interested in, cater to satisfy, and the write that need.

For example, some people play an online game called DOTA, while others are interested in yoga. - building a list goes some what like this. Others are car enthusiast. hence the information that is published must pertain to that audience. We Offer Value. If it does, people are willing to pay money for it. Before someone purchases a product, they usually want to be sure that the product being offered is something that will help them. So when some visits a webpage, they must feel that giving their name and email is in exchange for something of value, good how - to information.

The Right Providers. - a 7 day guide on how to do something well in a certain niche. the 7 steps of reiki for example. Having tried a couple of email storage lists, I' ve come to find that some providers do not have good email deliverability. This occurence happens especially for free email addresses such as GMAIL/ YAHOO/ HOTMAIL. What this means to an internet business owner is that the mailings that they sent out are not read because the emails are sent to the bulk folder. Offer Something In Exchange For a Contact.

You can expect the person who provides the details to be genuinely interested in meeting someone. - a dating website can offer a personality comparison test where people provide some information about themselves to find a compatible partner. The test results are then delivered to the persons email address. Learn how to build one, and you can expect a great income over the internet! Building a mailing list can reap a webmaster huge rewards.

Privacy And Security On Move Concerns For Celebrities

Business.

Private security services for celebrities - private security agencies play an important role in providing security services to celebrities including world fame politicians, and renowned person, film starts from arts, fashion and sports world. These celebrities really have to forget the dream of having a normal social life. Life of these celebrities are always on risk, because they always have risk of being caught by either their enemies or criminals and even by their huge fan following from all over the world.

They cannot even breathe in open air, so to release some worries they hire services of Private Security Agencies. - these services includes well trained and experienced security guards, a security manager taking care of the security level of these celebrities while on social gathering or while on move. Private security agencies really understand the need of their exclusive set of celebrity clients and providers specially customized services for them. These security guards not only cover the security of the property owned by celebrities but also their life and family. One can see these expert and attentive Body Guards employed by celebrities on News channels and photographs taken by press. In fact, celebrities and their bodyguards become complimentary to each other.

Privacy and Security on Move Concerns for Celebrities. - to provide some personal space and privacy to their celebrity clientele, security service provider agencies generally have a specially designed vehicle to transport them. Privacy is a much talked about need for celebrity, because worldwide huge fan following makes it tough for celebrities to roam around the world in open air without a circle of Security Guards. These means of transport includes in built bullet proof glass and body to protect them from sudden external attacks. Limousines are a favorite of different security service provider companies because they not only attracts celebrities due to its extra sense of style, comfort as well, luxury as required necessary level of privacy. Favorite Vehicle' s of Celebrities. They really love to travel with style, luxury and total comfort while on move.

They provide extra bit of privacy when these celebrity travel with their family members and or spouse or girlfriend. - privacy provided by limousines help them keeping themselves apart from media, photographers and paparazzi, journalists. Private Security Agencies and Private Military Agencies really try a lot to provide as much as possible better service delivery to these specific clients to attract more and more clients to their services.

Develop A Niche Product

Business.

Do you have an idea for a niche? - have you ever wondered what it would be like to quit that 9 to 5 and work from home? Everybody has something that they are good at or know a lot about, this is called your niche. "Niche - a position particularly well suited to the person who occupies it" . (Source http: //en. wikipedia. org/ wiki/ Niche) So what could be your niche?

Try, it may be easier than you think! - maybe you are a good organizer. Let alone organize a party for their child. Working parents are finding it increasingly difficult to spend time at home. Become a children' s party planner. Offer your services, perhaps leave flyers at schools, nurseries or even playgroups. Do some research in your area, the local children' s indoor play areas, leisure centers, parks, anywhere that you can think of that would hold a party.

Develop a Niche Product. - so, she set about designing a feeder for children with sucking problems( the haberman feeder) (TM). In 1980, Mandy Haberman' s daughter was born with a condition that made feeding difficult. She then went on to invent the Anyway Up Cup(TM) for toddlers. This is a classic example of sticking to what you know. Read more about her amazing journey at her website.

This lady had a problem, which she understood fully. - so, after having to use some improvisation to feed her daughter, she went ahead and invented a product herself. After researching the market for a product she found there wasn' t one. The same is true of Internet Marketing, find a niche and stick to it. It gives your work greater credibility because you can write with true authority on the subject. Develop products and ideas based on your knowledge. Are you good at writing, reading or giving out advice.

Some people have a goal for the number of articles that they want to send out and may not have the time or ability to check them for typing mistakes, spelling mistakes or grammatical errors. - you could become a writer, editor or even a consultant. This is where you come in, edit or give, you can write advice on articles, writing books or even weblogs. Check out www. elance. com to see what services people are asking for to see if you can match them. They could even send you their handwritten version and you could copy type it and send the finished version back to them. Become a Reseller.

A search on Google. com will find a whole list of them. - buy in bulk and sell on auction sites such as ebay, amazon, qxl. Just make sure that you have the storage space if you' re shipping physical products. Do a search on Google. com to see" what the competition is" . Once you have decided on your niche you will need to do some: - Research. Plan your time effectively. Pick a Budget and stick to it.

Don' t spend too long deciding on what you want to do because somebody else will pip you to the post. - decide on how much do you want to spend in advertising or development of the product. To your success. You don' t want to be out of pocket before your business gets off the ground! Dawn Robertshaw. Sources: - http: //www. mandyhaberman. com. http: //en. wikipedia. org/ wiki/ Niche

Alibaba. Com Is Good At Foreign Trade And HC36com' S Advantage Is Domestic Trade

Business.

On line of www.madeinchina.com brings challenge to alibaba? - recently, hc36com( hk8292) pushes www. madeinchina. com, an english b2b e - commerce platform whose aim is to help china export - orientation manufacturers forward. Madeinchina will provide such all - directional foreign trade integrated services as suppliers' product promotion, B2B source exchange, global exhibition popularization and global business opportunities matching. As we know, madeinchina. com is a leading B2B e - commerce platform in China, and an online service platform for the domestic export - oriented enterprises and international buyers to broaden trade which supported by HC36com with great effort.

HC360 claims, madeinchina. com will mainly provide export service for China export - orient enterprises and help them find a crosscut to enter into global market. - guofansheng, the ceo of hc360 said: "the foreign trade platform provided by madeinchina. com speaks for itself to the meaning of promoting the development of the china export - orient enterprises since it could lower business cost and improve trade efficiency for them. MIC could not only help the domestic export - oriented enterprises with their foreign trade need, but also can provide a trade platform for international buyers. Meanwhile, the foreign buyers could find more China suitable manufactures which meet their needs by using the advanced B2B trade platform of MIC. Alibaba. com is good at foreign trade and HC36com' s advantage is domestic trade. The e - commerce experts point out that, B2B industries have formed a tripod standing complexion by alibaba. com, HC360 and Global resource together.

This time, relying on the resource advantage of HC360, MIC forms a furious competition condition against alibaba. com. - the professional analysts thought that the on line of madeinchina. com this time would bring deep influence to the existing b2b market structure. For the alibaba. com, MadeInChina isn' t a small challenge since it owns 8 million global buyers and 5 million supplier users. Chinese B2B market white paper, Yiguan International' s latest published book shows that, the income of, in 2006 B2B market website only accounts for 25% , however, the foreign trade occupies 70% of the B2B market website income which is obvious higher than domestic trade. "Without question, the development of, in future B2B industry will give priority to the foreign trade. According to the information provided by the Chinese Commerce Department, the amount of, however China foreign trade are exceeding 20% , and the amount of import and export are listed the third all over the world. When it refers to the export of the foreign trade, the B2B service provider will make larger profit for the clients. " The in - group source of B2B foreign trade service said. All kinds of information show that foreign trade service will become the core of domestic B2B service provider in future.

As the acceleration of the global economic integration, the foreign trade will become more and more popular and the outstanding low cost advantage of China will be more attractive to the foreign purchasers. - thus, it is obvious that the on line of mic does not only provide a bridge for the domestic enterprises to enter into the oversea market, but also conform to the development trend of the b2b industry. In the same manner, there will be more and more enterprises which tend towards to the international market. Consequently, foreign trade service will be more important in B2B industry gradually. "The effort made by madeinchina. com in foreign trade service conforms to strategic vision. "Obviously, the advantage in domestic trade of HC360 and the influence on the B2B industry lays a solid foundation for the development of MIC and brings good news for the market promotion of the enterprises home and abroad as well, " an electronic expert points out straight from the shoulder, "the effect on the B2B industry market structure aroused by the online of madeinchina. com will emerge gradually and we believe that this change will be in everybody' s expectancy. " Article source: http: //www. madeinchina. com

Discs Are Composed Of Different Layers

Business.

What most people wanted to know about disc repair services - disc repair services can fix scratched cd or dvd of most gaming consoles such as gamecube, playstation 2, playstation, playstation 3, xbox 360, xbox, and wii. In order to understand how Disc Repair Services repairs the discs, you need to know about the disc. Audio and video CDs and DVDs, Blu - Ray discs, and HD - DVD can also be repaired by Disc Repair Services.

Discs are composed of different layers. - this soft layer is called the dye layer that is. The exposed layer at the bottom of the disc where most scratches occur is a clear plastic layer that protects the soft upper layer. Above the dye layer is the print and lacquer layer where you can make disc cover designs. Disc Repair Services uses state - of - the - art technology to polish the scratched layer without damaging the sensitive information in the dye layer in the disc. The disc can still be repaired if the dye layer is not damaged. You may be able to remove the scratches using a soft abrasive such as Brasso or toothpaste.

It might even do more damage than necessary. - but this method is not as effective as what disc repair services can do. There are certain damages that Disc Repair Services will not be able to repair. Nevertheless, information on the dye layer of any irreparable discs with minimal damage can still be retrieved using the latest technology in disc repair and recovery processes. Discs that have their foil or plastic layer peeled off, warped discs, melted discs, and cracked discs are some of the difficult damages to perform a disc repair. Disc Repair Services has a 95 percent success rate.

If the team finds that the disc is beyond repair and recovery, the company will be willing to give you a full refund as well as return your disc. - after the recovery process, the company will inform you of any errors that are present in the disc. In order for the company to perform a disc repair on your damaged disc, you need to fill out their online form at their website, pay through credit card or PayPal, they will send you a postage paid envelope that you will use to mail your disc. You can also send the disc without the need for the postage paid envelope. Depending on how severe the damage is, you will receive your shiny scratch - free disc usually in five business days. You need to make sure that you include your full name, and email address, return address.

Disc Repair Services can also do a rush job. - you can also include a check payable to kendra sullivan if you are not able to pay through paypal or credit card. You only need to mail your discs to their corporate address including your payment. Disc Repair Services cannot be held liable for any damage or loss due to the disc repair. You need to make sure that you have read the User Agreement before deciding to get their services.

Journalists Will Often Comment On Company History To Give An Article Additional Depth

Business.

Build an online press kit that grabs media attention and promotes your authority - an online press kit is a set of documents and resources used by journalists learn more information about your company. They are often on a deadline and juggling numerous projects so offering quick access to the information they seek in your online press kit gives your company an edge over the competition. Journalists constantly seek fresh story ideas need information rich content and credible sources to back their articles.

Organizing Your Online Press Room: Make your online press kit easy to find with a top level tab and organize the information within the press pages logically. - journalists spend a lot of time online and will be more irritated by slow loading page than impressed by flashy graphics or pdf documents. The pages need to load quickly and contain with valuable and timely information. Some documents to include in your online press kit are: Fact sheet Frequently asked questions News clippings Press releases Story ideas Company background Executive bios Quotes Photos, and charts Impartial, graphics source list Contact information. Frequently Asked Questions: Save journalists and yourself time by including a list of questions frequently asked by the media in your online press kit. Fact Sheet: Offer journalists brief snippets of highly relevant content about your products and services, reasons why your company stands apart from the competition, original research and study results, etc.

Update your FAQ on a regular basis when you come across new questions that aren' t included on the list. - press releases: news distributors will often print your press releases verbatim or make a few edits to make them more relevant to their particular publication. The more time you can save a journalist by providing information up front, the more likely your company will receive press over a competitor that forces a journalist to dig for information. This gives journalists a starting point for story ideas and offers some insight into angles that have already been covered. News Clippings: Make it easy for journalists to find timely information that is relative to their story. Add the option for journalists to subscribe to your press releases for access to upcoming news topics.

Organize news clippings by date and include the publishing company' s name, a link to, the article title the full article, and a short paragraph from the article in which your company is mentioned. - include the media files as well as transcripts in addition to reference information. Television and radio coverage and interviews can also be sectioned off under news clippings. Story Ideas: A common yet widely underused practice is to offer story ideas for journalists in an online press kit. You don' t need to wait for people to figure it out. No one knows your product and how it relates to the market better than you do.

Offering journalists powerful story ideas is beneficial for you, and interested readers, the journalist. - journalists will often comment on company history to give an article additional depth. Company Information: If you already have an About Us page with company information, it' s fine to repeat some of the information in a context that is relevant to the press. Executive Bios: Short, biographies about the, relevant founders or management team can be useful for journalists to insert throughout articles and back up claims or actions with facts from past successes and accomplishments. Offer a few quotes for journalists in your online press kit that help to simply explain the personal opinions and observations. Quotes: Quotes help bring articles to life and most journalists will include them to write a richer article.

Photos, and charts, graphics: Make it simple for journalists to build a complete article with images and supporting graphical material. - impartial sources: list list some names of authoritative individuals that journalists can contact for unbiased information. Offer relevant images of event photos, website screenshots, charts and graphs, and logos in a variety of file types and sizes in your online press kit. You may also wish to include a list of clients and contact information along with testimonials from satisfied customers. List contact information and short biographies of area experts within the company in your online press kit along with one main contact name and a personal email address( as opposed to press@ ). Media Contact Information: Make it simple for journalists to get in touch with the correct people at your company. State the expected amount of time it will take you to respond as journalists are usually working with short deadlines and need to know if a contact is worth attempting.